Five Messages for a Member Whose Pack Ran Out
A pack ending is the quietest way to lose a member. Five short messages for the situations we see most, none of them starting with a discount.
A Reformer Pilates Studio Website, Page by Page
A checklist for reformer studio websites, page by page: homepage, intro offer, schedule, pricing, instructors and a five-minute phone test.
Intro Offers That Turn Into Memberships: The First 30 Days
Most intro offers are won or lost in the 30 days after someone buys them. Short messages for each step, from the night before the first class to the day after the offer ends.
Class Packs or Memberships: Which Keeps People Longer
Packs lose people at the end. Memberships lose them later, while they are still paying. How to check which happens more at your studio, and what to send at each point.
Three Numbers Worth Checking Once a Month
Renewal rate, recent lapses and intro conversion. How to pull each one from a booking export, and what to send the people behind the numbers.
Membership Freezes: Keeping Members Who Travel
Members who travel are not leaving. The risk is the day the freeze ends, which nobody is watching. A simple routine for getting them back on the schedule.
Website Photos for Small Studios: A Shot List
Most studio websites have plenty of photos and very few of the ones first-timers look for. A ten-shot list you can take with a phone in a morning, and where each one goes.
A Front-Desk Script for Expiring Class Packs
The easiest moment to renew a pack is when the member is standing at the desk. A few lines to say, and a short weekly routine to go with them.
The FAQ Page Every Pilates Studio Needs
First-timers have the same few questions, and most never ask them. What to put on a Pilates studio FAQ page, with example answers you can adapt.
Why Studio Members Quietly Stop Coming When Their Pack Runs Out
Most studio churn happens quietly, the week a pack or membership ends. Here are the four groups to watch every week, what to send them, and how to turn it into a 15-minute Monday habit.
How to Add a WhatsApp Button to Your Squarespace Website (Hong Kong Guide)
How to add a WhatsApp button to your Squarespace site, from building your wa.me link to header buttons and WhatsApp Business settings.
Website Design for Fitness Studios in Hong Kong: What Gets Clients to Book
What a Hong Kong gym, yoga or Pilates studio website needs to get clients booking, from WhatsApp and MTR directions to Google Business Profile.