A Reformer Pilates Studio Website, Page by Page
A reformer class is a small room with a fixed number of machines. Every empty one is a booking that didn't happen. Quite often it didn't happen somewhere on the website, between the homepage and the Book button.
This is a checklist for reformer studios, page by page. It assumes you already have a booking system. The question is whether the site in front of it helps.
The homepage
Someone arriving for the first time wants to know what this is, where it is and how to start. The top of the page should answer that without scrolling.
One line on what you offer. "Reformer Pilates in small classes" is enough.
Your neighbourhood or street, close to the top.
One button for new people, pointing to the intro offer. Not five buttons.
A real photo of your studio, with real reformers in it.
If the first button says "Book now" and leads to a full timetable with forty class types, a beginner has to make several decisions at once. Most won't.
The intro offer page
This is the page that does the most work and gets the least attention. It should hold one offer, one price and one button.
Say what the offer includes, how long it lasts and which classes it covers. If beginners should start with a particular class, name it. A line like this helps: "New to reformer? Start with Foundations. Your instructor will set up the springs with you."
Link to this page from the homepage, your Google profile and any ads. Then people land in the same place, whichever way they came in.
The schedule
The schedule should live on your own site, embedded, rather than behind a link to another website. Most booking systems offer a widget for this. People who leave your site to book sometimes don't come back to finish.
Check that each class name explains itself. "Reformer Flow" means something to your regulars. A first-timer needs one sentence: the level, the pace, whether it suits beginners. If your system lets you add class descriptions, add them.
Filters by level or instructor are useful once the timetable gets busy. A schedule that shows two weeks at a time is easier to read on a phone than one that shows a month.
Pricing
Put every price on one page. Intro offer, class packs, memberships, private sessions. Next to each pack, say how long it is valid for, in plain words.
Expiry is the detail people most often discover at the wrong moment. "Valid for three months from your first class" on the pricing page saves a conversation at the desk later.
If buying happens inside your booking system, embed the pricing widget too, so the purchase happens on your site. Then test the checkout yourself, with a real card, from a phone.
Instructors
Regulars book instructors as much as times. A short page for each, or one page with all of them, does more than people expect.
A real photo, preferably in the studio.
Two or three sentences in their own voice. What their class feels like, not a list of certifications.
A link to their classes on the schedule.
The last one is often missing. It turns a nice bio into a booking.
First class and FAQ
Grip socks, what to wear, how early to arrive, injuries, cancellation. Reformer has more of these questions than most classes, and first-timers rarely ask them. We wrote a full guide to the FAQ page every Pilates studio needs, with example answers.
Link to it from the intro offer page and next to the booking button. A short "First class? Read this first" line is enough.
The five-minute phone test
Most people will meet your site on a phone. Once a month, borrow one that isn't yours and try this:
Open the site from a Google search, not a bookmark.
Find the intro offer from the homepage.
Find a beginner class this week.
Get as far as the payment screen without logging in somewhere unexpected.
Count the taps and note where you hesitated. If you hesitated, so does everyone else. They just don't mention it.
What to leave off
Pop-ups that appear before the page has loaded. Stock photos of people who have never been to your studio. A blog that stopped in 2021. Full terms and conditions on the pricing page, where a link would do.
None of these will lose you a client on their own. Together they make a studio look less looked-after than it is.
If you'd rather we looked
Our free website check comes back with three specific fixes within two business days. If those include an embedded schedule or prices moved onto your own site, the Site Tune-Up ($350) takes care of it.
