The FAQ Page Every Pilates Studio Needs
Most first-timers arrive with the same handful of questions. They rarely ask them. They close the tab instead.
A good FAQ page answers those questions before anyone has to send a message. It is not the most exciting page on a studio website. It may be the most useful one.
The questions people don't ask
Someone new to reformer is usually thinking about small, practical things. What to wear. Whether socks matter. Whether they will be the only beginner in the room.
None of it feels important enough to email about, so they don't. They just don't book either. An FAQ page gives those questions somewhere to land.
What to put on it
Start with what your front desk already answers every week. That list is your FAQ. For most Pilates studios it looks something like this:
I've never done reformer. Can I still come?
What should I wear? Do I need grip socks?
How early should I arrive for my first class?
What happens if I cancel?
Do class packs expire?
I have an injury, or I'm pregnant. Is that alright?
Is there parking, a changing room, a shower?
Answer each one in two or three sentences. Plain language. The tone of your best instructor on a quiet morning.
A few example answers
These are examples. Swap in your own policies, times and prices.
Never done reformer? Most of our new clients hadn't either. Beginner classes start with the basics, and your instructor will set up the springs with you. Arrive ten minutes early for your first one.
What to wear. Something fitted that you can move in. Loose tops tend to catch on the springs. Grip socks are required, and we keep a few at the desk if you forget.
Cancelling. Cancel at least 12 hours before class and the credit goes back to your account. Later than that, the class counts as used.
Pack expiry. A 10-class pack is valid for three months from your first class. Travelling or injured? Message us before it runs out and we'll sort something out.
Injuries and pregnancy. Tell your instructor before class. Many adjustments are simple. For anything recent or ongoing, we'll ask you to check with your doctor or physio first.
Being clear about rules rarely puts anyone off. People like knowing where they stand.
Where it lives
An FAQ tucked into the footer helps nobody. Link to it from the pages where the questions come up: the intro offer, the schedule, the pricing page. A short "First class? Read this first" line near the booking button does a lot of quiet work.
If the page gets long, group the questions under small headings. First class. Booking and cancelling. Packs and memberships. The studio.
What to leave off
Full terms and conditions belong on their own page. Leave out answers that only say "contact us". If the honest answer is "it depends", say what it depends on.
Keep prices in one place and link to it. If the FAQ and the pricing page disagree, someone will notice. Usually the week after you changed one of them.
Keep it current
Once a quarter, ask the front desk which questions came up most. Add the new ones. Remove the ones nobody asks any more. Fifteen minutes, give or take.
For a wider look at the rest of your site, our 10-minute website check covers the basics.
If you'd rather we looked
Our free website check comes back with three specific fixes within two business days. If one of them is a missing FAQ, the Site Tune-Up ($350) takes care of it, along with the other two.
