Five Messages for a Member Whose Pack Ran Out
A pack ending is the quietest way to lose a member. Five short messages for the situations we see most, none of them starting with a discount.
Intro Offers That Turn Into Memberships: The First 30 Days
Most intro offers are won or lost in the 30 days after someone buys them. Short messages for each step, from the night before the first class to the day after the offer ends.
Class Packs or Memberships: Which Keeps People Longer
Packs lose people at the end. Memberships lose them later, while they are still paying. How to check which happens more at your studio, and what to send at each point.
Three Numbers Worth Checking Once a Month
Renewal rate, recent lapses and intro conversion. How to pull each one from a booking export, and what to send the people behind the numbers.